Gamers often seem immersed in their world, drawn by the singular focus that comes from gameplay. This level of focus is crucial for capturing survey respondent attention and keeping it in a crowded, noisy world. Gamification brings that same focus to surveys, while time limits add a sense of urgency to complete them. These elements enhance respondent engagement, influencing the accuracy, value, and relevance of the data collected.
  The Engagement Boost of a Gamified Survey