Nurture programs consistently share insights through stories about successes, applications, and case studies, reinforcing a brand’s identity, value, and expertise. The goal is to stay top of mind for prospects, increasing the likelihood of being chosen.

Primary Research’s Role:

Primary research provides the facts that drive nurture programs, offering insights into the adoption and use journey. These facts help craft stories that resonate across different phases.

Benefits:

Keeps the brand relevant, increasing the chances of being selected when prospects are ready to decide.

Opportunities:

Create a unique identity for the program, using research to align with prospects’ needs.

Challenges:

Balancing engaging storytelling with factual accuracy requires ongoing research and careful planning.