The use of a narrative method in surveys has shown to reduce the abandonment rate by over 80% compared to traditional surveys. By allowing respondents to compare their answers to peers and making the experience more engaging, this method maintains focus and drives higher completion rates.

It transforms the survey from a series of disconnected questions into a cohesive story, making respondents feel more connected to the process and less likely to drop out mid-way.

Simplifying questions and aligning them with business objectives also play a key role in keeping participants engaged and ensuring the survey delivers actionable insights.