Primary research can be used in many ways across an organization, often yielding 10 to 12 valuable applications when repurposed effectively. Its versatility allows for use in keynotes, research briefs, whitepapers, and webinars, tailoring insights for different formats.

This ensures data meets the needs of marketing, engineering, customer service, and partners, creating alignment and shared stories from the buyer’s experience. Repurposing research for multiple touchpoints in the buyer’s journey increases its impact, driving revenue, retention, and reputation. Maximizing research through smart packaging—adapting insights to mindshare, wallet share, and market share—ensures the greatest return on investment for both time and resources