When it comes to gaining valuable insights, nothing beats going straight to the source. Primary research lets you ask the right questions to capture fresh, relevant data that aligns with your organization’s goals. Success requires more than simply answering the questions—it demands crafting them to support key stakeholder objectives. Being a strategic contributor means reading between the lines, identifying subtle patterns, and making connections that become clearer the more you examine them. To gain strategic credibility, teams brainstorm without rancor, refresh with the quiet of singularity, and expand the scope of previous experiences they consider desirable.   Direct Insights from the Source