Push marketing aims to rise above the noise and become a dominant presence in a segment by driving awareness and visibility ahead of competitors. In B2B, this requires understanding where to focus efforts, identifying viable segments, and recognizing roles within organizations that have sufficient pain points to create awareness.

Primary Research’s Role:

Primary research identifies the best thrust points for awareness, determining which segments are most viable and where roles and responsibilities lie. This research helps set and adjust programs to expand the footprint of pursuit over time.

Benefits:

Increases brand visibility and positions the company as the leading option for solving business problems.

Opportunities:

Continuously refine and expand marketing efforts based on ongoing research to deepen market penetration.

Challenges:

Ensuring that the push marketing efforts align with segments that have significant pain points and the potential to generate buzz.