Revenue: Affinity encourages customers to make more purchases, increasing overall revenue. It also leads to higher customer lifetime value (CLV) as loyal customers spend more over time and advocate for the brand.

Retention: A customer with strong affinity is more likely to stay with the brand, reducing churn and increasing retention rates. In B2B contexts, where long-term relationships are critical, retaining customers means consistent revenue streams and lower acquisition costs.

Reputation: Affinity positively impacts reputation through customer advocacy. When satisfied customers actively promote your brand, they reinforce its credibility, helping to build a strong reputation that attracts new business.