Story-based surveys bring research to life by aligning content with the respondent’s voice, preferred tense, and current adoption stage—whether they’re building, managing, or changing technology. This method offers a dynamic, customized experience that engages respondents and reduces BOT interference through nuanced language choices.
Using AI, we profile persona types, gather context-specific language, and analyze the degree and role of emotions like risk, control, and reward. By integrating these elements, story-based surveys provide clearer, more meaningful insights that are not possible with traditional methods.
The outcome is higher-quality responses and actionable data that reflect the true needs, wants, and interests of each respondent, creating a richer foundation for decision-making and strategy alignment.