Kitson Betts runs a mow and blow landscape co-op. He cuts and prunes with abandon and is always looking for gnomes said to lurk in the tall grass. His co-op model services only homeowners who seek a service featuring no pest control or weed killers.

Several years ago, Kitson began evaluating a no-mow variety of grass to respond to global warming. About half of his natural homeowners have used it to replace their lawn areas, and his zeal for au natural increasingly leaves his mowers idle. After all, “no grow equals no mow.”